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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!From the Raleigh, NC News & Observer: R.H. Donnelley said it would start paying a dividend next year — a move investors have been clamoring for — but the announcement was overshadowed by disappointing third-quarter advertising sales for its […]
For years, attorneys and law firms were strongly discouraged from advertising their services. “Bad for our image, a lawyer soliciting for work,” muttered the Powers That Be. I remember quite fondly when the Bar Association relented and gave them the okay to advertise. It was the marketing equivalent of the Repeal of Prohibition! We watched […]
In many cases, people who call to inquire about your services don’t really know what they should be asking you…so, asking for your price is always a safe bet. If you get one of these calls, suggests Steve Wernick of the event videographer’s organization 4EVER Group, the first thing you should do is ask THEM […]
Nope, we’re not talking about the very small library. We’re talking phone books.
In most towns and cities, you receive at least two telephone books. Lucky you! Well, one directory will always be from your “carrier” –Ameritech or Southwest Bell or any of the other AT&T units that spun off from the Bell System and now, […]
