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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
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A couple decades ago, back in the tumultuous 80’s, I owned a high-end hotsy-totsy corporate communications production firm, and sneered at the fools who advertised in the Yellow Pages.
Every year, I turned away my long-suffering Yellow Pages representative with […]
While yellow pages ads may seem trite or unimportant because they’re generally small, or look about as exciting and creative as a moving glacier, the exact opposite is true. If your customers include retail consumers and small businesses, your yellow pages ad may well be the single-most critical ad that you place. After all, besides […]
