How much should you spend in the Yellow Pages?

Posted by Steve Yankee on October 16th, 2007 in Traffic-Pulling Techniques, Yellow Pages Ad Basics

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!There’s only ONE rule that applies to advertising in the Yellow Pages. And if you can afford to do this, you should.
Have a larger ad than your competition.
Again, when you have the largest ad, 30 percent of the […]

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Ad size? Bigger is always better. To a point, that is.

Posted by Steve Yankee on October 16th, 2007 in Traffic-Pulling Techniques, Yellow Pages Ad Basics

When it comes to yellow pages -or any directory in general -the larger your ad, the more times your business gets selected by readers as one of the resources to call. So it follows that a large ad in the Yellow Pages is generally more effective than a smaller one. Right?
But here’s something […]

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Yellow Pages are a “Directive Medium” -and that’s a good thing.

Posted by Steve Yankee on October 16th, 2007 in Yellow Pages Ad Basics

The Yellow Pages are an excellent advertising medium for small businesses for one simple reason: they are a directive medium, as opposed to a creative medium, such as a newspaper ad or TV spot. In other words, people using the Yellow Pages have already decided to get some ideas of pricing, or they’re ready to […]

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Here’s a great resource to help you build great Yellow Pages ads.

Posted by Steve Yankee on October 16th, 2007 in Design Tricks and Techniques, Internet Yellow Pages, Traffic-Pulling Techniques, Yellow Pages Resources

This is a wonderful resource if you need help designing and building your yellow pages. It was put together by my friend and one-time competitor Alan Saltz. Alan’s knowledge of the Yellow Pages as a means to outwit and outperform your competition is second to none. He really knows his stuff.
Even better is […]

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