Yellow Pages Power!

Posted by Steve Yankee on October 22nd, 2007 in Design Tricks and Techniques, Yellow Pages Ad Basics

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Are you making these 9 Fatal Mistakes in Your Yellow Pages Ads?  Good article!

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Posted by Steve Yankee on October 19th, 2007 in Design Tricks and Techniques, Traffic-Pulling Techniques, Yellow Pages Ad Basics

I want to clue you in about two things that will help your hard-working ad work even harder. The first is using a second color in your ad. I know it costs you more, but adding a color improves readership by a factor of three times

Here are a couple of ads from competing […]

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Posted by Steve Yankee on October 18th, 2007 in Design Tricks and Techniques, Traffic-Pulling Techniques, Yellow Pages Ad Basics

Ever notice how it sounds when someone is talking in technical jargon that you don’t understand? It’s like hearing them speak in Swahili -or some other language you don’t know and couldn’t possibly understand. (It always reminds me of when I was a very young child and would watch my Dad reading the newspaper, wondering […]

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Posted by Steve Yankee on October 17th, 2007 in Design Tricks and Techniques, Traffic-Pulling Techniques, Yellow Pages Ad Basics

According to the experts, a yellow pages ad has a greater chance of profitability if it passes this simple test: place your finger on the ad where your attention is drawn first, then move through all the info in the ad without lifting that finger. If it’s a good ad, your finger will end up […]

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