“Blah blah blah blah blah…”
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Ever notice how it sounds when someone is talking in technical jargon that you don’t understand? It’s like hearing them speak in Swahili -or some other language you don’t know and couldn’t possibly understand. (It always reminds me of when I was a very young child and would watch my Dad reading the newspaper, wondering what all those funny squiggles on the paper meant.)
At any rate, the point here -and it’s a big one regardless of whatever medium you’re using to promote your services or products…
Talk to your audience on their level, not yours.
Above all, remember who your audience is. For instance, people who purchase video services are for the most part non-technical users of video. I feel a pang of pity for the poor misguided video guys who waste their precious Yellow Pages space with phrases like:
- Betacam SP A/B Roll SMPTE Time Code, or…
- PAL-M, SECAM transferred to NTSC 3.58
What’s better? Phrases people can understand! Words like these:
- Affordable corporate, industrial video.
- We write, shoot, direct, edit and duplicate professional videos
- We specialize in weddings and receptions
- Depositions, Live Seminars
- Video duplication
- We transfer film and slides to DVD
Get the point? Unless you’re a professional supplier to a certain industry, and they’ll be reading your ads and making a decision to do business with you -eschew obfuscation.
Okay. I just threw that in to complicate things. Just a little example. What I mean, of course, is keep it simple. If you don’t, the majority of people won’t understand what you’re talking about. They’ll go elsewhere, looking for someone to whom they can better relate.
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