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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!For years, attorneys and law firms were strongly discouraged from advertising their services. “Bad for our image, a lawyer soliciting for work,” muttered the Powers That Be. I remember quite fondly when the Bar Association relented and gave them […]
A couple decades ago, back in the tumultuous 80’s, I owned a high-end hotsy-totsy corporate communications production firm, and sneered at the fools who advertised in the Yellow Pages.
Every year, I turned away my long-suffering Yellow Pages representative with a curt “If they look in your directory for help…then I don’t want them as a […]
