“Must-Knows” about Yellow Pages advertising

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!“Yellow Page Advertising: 4 Need-to-knows” is a helpful and to-the-point article from Chris Mitchell at 25-8 Marketing, Inc., who divulges four very useful tricks concerning yellow pages. For instance, says Chris, ” Most people are right-handed. They hold the […]

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Seven Ways to Waste Your Money on Yellow Pages Advertising

Guest Article by Dr. Greg Chapman
Each year there’s is a Yellow Pages Race where competitors in each category are encouraged to outspend each other. There is only one winner in this race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their […]

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Yellow Pages - Fatal Mistakes?

Are you making these 9 Fatal Mistakes in Your Yellow Pages Ads?  Good article!

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“Extras” Help Your Ad Outperform Others…

I want to clue you in about two things that will help your hard-working ad work even harder. The first is using a second color in your ad. I know it costs you more, but adding a color improves readership by a factor of three times

Here are a couple of ads from competing […]

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