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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!According to a new ad campaign for AT&T’s yellow pages directories, all other directories are poseurs. “The Real Yellow Pages” campaign breaks next month. Themed “Your World Delivered,” the campaign will hit radio and tv stations in the top […]
Guest Article by Dr. Greg Chapman
Each year there’s is a Yellow Pages Race where competitors in each category are encouraged to outspend each other. There is only one winner in this race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their […]
This is a wonderful resource if you need help designing and building your yellow pages. It was put together by my friend and one-time competitor Alan Saltz. Alan’s knowledge of the Yellow Pages as a means to outwit and outperform your competition is second to none. He really knows his stuff.
Even better is […]
While yellow pages ads may seem trite or unimportant because they’re generally small, or look about as exciting and creative as a moving glacier, the exact opposite is true. If your customers include retail consumers and small businesses, your yellow pages ad may well be the single-most critical ad that you place. After all, besides […]
