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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Ever notice how it sounds when someone is talking in technical jargon that you don’t understand? It’s like hearing them speak in Swahili -or some other language you don’t know and couldn’t possibly understand. (It always reminds me of […]
According to the experts, a yellow pages ad has a greater chance of profitability if it passes this simple test: place your finger on the ad where your attention is drawn first, then move through all the info in the ad without lifting that finger. If it’s a good ad, your finger will end up […]
There’s only ONE rule that applies to advertising in the Yellow Pages. And if you can afford to do this, you should.
Have a larger ad than your competition.
Again, when you have the largest ad, 30 percent of the Yellow Page users will call you first. And it’s not a big a gamble as it […]
When it comes to yellow pages -or any directory in general -the larger your ad, the more times your business gets selected by readers as one of the resources to call. So it follows that a large ad in the Yellow Pages is generally more effective than a smaller one. Right?
But here’s something […]
