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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!“Yellow Page Advertising: 4 Need-to-knows” is a helpful and to-the-point article from Chris Mitchell at 25-8 Marketing, Inc., who divulges four very useful tricks concerning yellow pages. For instance, says Chris, ” Most people are right-handed. They hold the […]
Guest Article by Dr. Greg Chapman
Each year there’s is a Yellow Pages Race where competitors in each category are encouraged to outspend each other. There is only one winner in this race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their […]
For years, attorneys and law firms were strongly discouraged from advertising their services. “Bad for our image, a lawyer soliciting for work,” muttered the Powers That Be. I remember quite fondly when the Bar Association relented and gave them the okay to advertise. It was the marketing equivalent of the Repeal of Prohibition! We watched […]
In many cases, people who call to inquire about your services don’t really know what they should be asking you…so, asking for your price is always a safe bet. If you get one of these calls, suggests Steve Wernick of the event videographer’s organization 4EVER Group, the first thing you should do is ask THEM […]
