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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Nope, we’re not talking about the very small library. We’re talking phone books.
In most towns and cities, you receive at least two telephone books. Lucky you! Well, one directory will always be from your “carrier” –Ameritech or Southwest Bell […]
Are you making these 9 Fatal Mistakes in Your Yellow Pages Ads? Good article!
I want to clue you in about two things that will help your hard-working ad work even harder. The first is using a second color in your ad. I know it costs you more, but adding a color improves readership by a factor of three times
Here are a couple of ads from competing […]
Ever notice how it sounds when someone is talking in technical jargon that you don’t understand? It’s like hearing them speak in Swahili -or some other language you don’t know and couldn’t possibly understand. (It always reminds me of when I was a very young child and would watch my Dad reading the newspaper, wondering […]
