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The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
Inside the Yellow Pages: A Revealing Look into Directory Publishing and Tips for Creating More Effective Ads, Explained by a Former Yellow Page Salesman
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!According to a new ad campaign for AT&T’s yellow pages directories, all other directories are poseurs. “The Real Yellow Pages” campaign breaks next month. Themed “Your World Delivered,” the campaign will hit radio and tv stations in the top […]
From the Raleigh, NC News & Observer: R.H. Donnelley said it would start paying a dividend next year — a move investors have been clamoring for — but the announcement was overshadowed by disappointing third-quarter advertising sales for its yellow pages business. Donnelley shares fell 12 percent Tuesday after the Cary-based company reported a 2.2 […]
