Seven Ways to Waste Your Money on Yellow Pages Advertising

Posted by admin on February 10th, 2008 in Advertising Your Home Office, Design Tricks and Techniques, Internet Yellow Pages, Yellow Pages Ad Basics, Yellow Pages Resources

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Guest Article by Dr. Greg Chapman
Each year there’s is a Yellow Pages Race where competitors in each category are encouraged to outspend each other. There is only one winner in this race, and it is not you! […]

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Making A Good Case For Attorney Advertising

Posted by Steve Yankee on October 25th, 2007 in Case Histories, Recommended Reading, Traffic-Pulling Techniques, Yellow Pages Ad Basics, Yellow Pages Resources

For years, attorneys and law firms were strongly discouraged from advertising their services. “Bad for our image, a lawyer soliciting for work,” muttered the Powers That Be. I remember quite fondly when the Bar Association relented and gave them the okay to advertise. It was the marketing equivalent of the Repeal of Prohibition! We watched […]

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Here’s a great resource to help you build great Yellow Pages ads.

Posted by Steve Yankee on October 16th, 2007 in Design Tricks and Techniques, Internet Yellow Pages, Traffic-Pulling Techniques, Yellow Pages Resources

This is a wonderful resource if you need help designing and building your yellow pages. It was put together by my friend and one-time competitor Alan Saltz. Alan’s knowledge of the Yellow Pages as a means to outwit and outperform your competition is second to none. He really knows his stuff.
Even better is […]

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