http://www.yellowpagespower.com Insider secrets to boost your ad returns. Mon, 31 Mar 2008 14:40:03 +0000 http://backend.userland.com/rss092 en According to a new ad campaign for AT&T's yellow pages directories, all other directories are poseurs. "The Real Yellow Pages" campaign breaks next month. Themed "Your World Delivered," the campaign will hit radio and tv stations in the top 100 U.S. markets. While online search engines are cutting into printed phone ... http://www.yellowpagespower.com/att-yellow-pages-the-real-stuff/ "Yellow Page Advertising: 4 Need-to-knows" is a helpful and to-the-point article from Chris Mitchell at 25-8 Marketing, Inc., who divulges four very useful tricks concerning yellow pages. For instance, says Chris, " Most people are right-handed. They hold the phone book in their right hand, and use their left hand ... http://www.yellowpagespower.com/must-knows-about-yellow-pages-advertising/ Guest Article by Dr. Greg Chapman Each year there's is a Yellow Pages Race where competitors in each category are encouraged to outspend each other. There is only one winner in this race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising ... http://www.yellowpagespower.com/seven-ways-to-waste-your-money-on-yellow-pages-advertising/ From the Raleigh, NC News & Observer: R.H. Donnelley said it would start paying a dividend next year -- a move investors have been clamoring for -- but the announcement was overshadowed by disappointing third-quarter advertising sales for its yellow pages business. Donnelley shares fell 12 percent Tuesday after the ... http://www.yellowpagespower.com/decline-in-yellow-pages-ad-sales-hurts-donnelley/ For years, attorneys and law firms were strongly discouraged from advertising their services. "Bad for our image, a lawyer soliciting for work," muttered the Powers That Be. I remember quite fondly when the Bar Association relented and gave them the okay to advertise. It was the marketing equivalent of the ... http://www.yellowpagespower.com/making-a-good-case-for-attorney-advertising/ In many cases, people who call to inquire about your services don't really know what they should be asking you...so, asking for your price is always a safe bet. If you get one of these calls, suggests Steve Wernick of the event videographer's organization 4EVER Group, the first thing you ... http://www.yellowpagespower.com/are-your-callers-shopping-price/ Nope, we're not talking about the very small library. We're talking phone books. In most towns and cities, you receive at least two telephone books. Lucky you! Well, one directory will always be from your "carrier" --Ameritech or Southwest Bell or any of the other AT&T units that spun off from ... http://www.yellowpagespower.com/what-to-do-when-you-live-in-a-two-book-town/ Are you making these 9 Fatal Mistakes in Your Yellow Pages Ads?  Good article! http://www.yellowpagespower.com/yellow-pages-fatal-mistakes/ I want to clue you in about two things that will help your hard-working ad work even harder. The first is using a second color in your ad. I know it costs you more, but adding a color improves readership by a factor of three times Here are a ... http://www.yellowpagespower.com/extras-help-your-ad-outperform-others/ Ever notice how it sounds when someone is talking in technical jargon that you don't understand? It's like hearing them speak in Swahili -or some other language you don't know and couldn't possibly understand. (It always reminds me of when I was a very young child and would watch my ... http://www.yellowpagespower.com/blah-blah-blah-blah-blah/