“Must-Knows” about Yellow Pages advertising
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“Yellow Page Advertising: 4 Need-to-knows” is a helpful and to-the-point article from Chris Mitchell at 25-8 Marketing, Inc., who divulges four very useful tricks concerning yellow pages. For instance, says Chris, ” Most people are right-handed. They hold the phone book in their right hand, and use their left hand thumb to flip through from back to front. So what’s so great about having the biggest ad in the front — when most people see the smaller ones in the back of the section first?”
He also suggests making a plan to scale back on your Yellow Pages ads, and gradually diverting your directory budget to online advertising. “It’s headed that way.” Read more.
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