Yellow Pages Power!

Posted by Steve Yankee on October 15th, 2007 in Internet Yellow Pages, Yellow Pages Ad Basics

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While yellow pages ads may seem trite or unimportant because they’re generally small, or look about as exciting and creative as a moving glacier, the exact opposite is true. If your customers include retail consumers and small businesses, your yellow pages ad may well be the single-most critical ad that you place. After all, besides the Internet, where else will you advertise that prospects can they find you any time of the day, any day of the year?

So congratulations! If you’re looking for a way to really boost your business on a consistent and automated fashion, you’ve made a very wise decision to visit us here at Yellow Pages Power. Because I’m going to show you, step-by-step, how to maximize the effectiveness of your yellow pages advertising.

You’re going to learn exactly how to use your yellow pages ad to bring in a steady amount of new business and profitable work. I’m going to teach you all the tricks I’ve learned about effective directory advertising in my 40 years as an ad agency principal and small-business owner; secrets including exactly how much you should spend on your ad, how to follow “The RASCIL Factors” to build a perfect ad, and how to make sure you say and picture the things that will get people to call your ad first!

I’ll teach you a very simple little trick that will nearly double your ad readership. I’ll show you how to overcome the problems of working from your home and trying to advertise in the yellow pages. I’ll show you how to get the jump on your competition and how to stay ahead of them permanently. And I’ll even give you some real insider information -the stuff your yellow pages rep doesn’t want you to know about. You’ll learn some amazing tricks, including how to take every advantage of every special offer the directory salespeople offer –even those about which they’ll never tell you!

And there’s more, of course. So pull up a comfortable chair, get a pad and pen and let’s get you started on the road to making the most of your directory dollars! Remember that if you have questions, I’m always happy to help; your comments are welcome and I answer every every one -except those from trolls and spammers.